April 22, 2008 4:00 AM PDT

Green companies to watch: Renewable energy

Which are the companies to watch in clean tech? Most are definitely not household names but they are having an impact.

Below the photo is a list of some of the newsmakers in the renewable energy business, with a focus on start-ups. Along the way, you'll get a feel for the technology categories that define this corner of green tech.

A trial balloon or the face of solar power in the future?

(Credit: Cool Earth Solar)
1. Ausra: Originally from Australia, Ausra is one of the movers and shakers in solar thermal, a technology that is already competitive with utility-scale fossil fuel power generation.

Mirrors reflect light onto a liquid that makes steam, which drives a traditional electricity turbine. Other companies have different designs including BrightSource Energy which recently signed a huge deal with Pacific Gas & Electric and eSolar, which is reported to have just raised $130 million. Honorable mention goes to Infinia, which uses a Stirling engine to make distributed solar electricity.

2. SolFocus: Another technology for utility-scale solar power is concentrating photovoltaics (CPV), where light is magnified onto high-efficiency solar cells. SolFocus, incubated at Xerox Palo Alto Research Center, is well funded and already has a few customers.

3. Southwest Wind Power. There are several companies taking different approaches to small wind turbines, designed for homes and buildings. Southwest Wind Power has turbines for remote off-grid locations but it now also has a ground-mounted one for homes. Another company to watch is Aerovironment which just had its small turbines installed at Logan Airport in Boston.

Earth Day 2008

Click here to see all of News.com's Earth Day 2008 stories, photo galleries, and more.

4. First Solar. In the traditional solar photovoltaic market, First Solar the one to catch. The reason is simple: cost per watt. Its cadmium telluride-based panels take up more space than silicon cell panels, but its overall cost has set the mark in a highly competitive field. Hot in pursuit are other thin-film solar companies--Heliovolt, Global Solar Energy, and Nanosolar, which are making cells from yet another material, CIGS (copper indium gallium and diselenide).

5. Cool Earth Solar. Apart from the great name, this company is taking a potentially disruptive approach to solar electricity. Never mind expensive plants out in the desert. Why not just float reflective balloons in open fields?

Overall, you'll see that a lot of the action in renewable energy is not in the residential solar panel world, perhaps what most people would think.

Instead, most of the money is going to utility-scale power plants to make power at peak times of the day. And businesses, helped by favorable financing models, are the big buyers.

Expect it to stay that way in the coming years but not without some bumps. Lux Research predicts a shake-out among the larger companies because supply of polysilicon will overshoot demand in a few years, bringing prices--and a few solar vendors--down.

And will this influx of capital result in cheaper solar panels for average consumers? Yes, but government policies make a huge difference on the economic equation. What's also needed to make solar really widespread is more flexible financing to lower the hefty upfront cost.


Recent posts from Green Tech
Japanese Shell subsidiary plans solar-panel plant
India reveals its first climate change plan
LCD making worse for environment than coal?
Chemists brew 'greener' fireworks
Solid state drive makers promise better power management
Add a Comment (Log in or register) 1 comment (Page 1 of 1)
by EscapeAdventures June 8, 2008 10:26 AM PDT
Las Vegas based Company Awarded Highest Sustainable Travel Rating on Earth The future of outfitting will require third party audits, not just carbon credit purchases. Sin City isn't just the land of extreme excess anymore. Media Contact: Alicia Surgeoner PR & Marketing Director Escape Adventures Alicia@escapeadventures.com 702.596.2953 Las Vegas, June 7- Escape Adventures, a Las Vegas based multi-sport touring company, recently received the highest rating ever granted by Sustainable Travel International, making them the greenest touring company on earth. With hundreds of tour companies claiming to be environmentally responsible, this will undeniably raise the bar for outfitters who claim to be running their tours in an eco-friendly fashion. Companies can claim to be sustainable; not leaving carbon pollution in their tracks, but essentially they are only paying to pollute when purchasing energy credits and not truly offsetting their carbon footprints. Consumers are hungry for a more logical and honest approach when deciphering, "light green" companies who use "green" as a marketing ploy, from those who are truly working to make a difference. If you drive your Hummer to shop at Whole Foods, you may fall into this category. Escape Adventures would like to congratulate their efforts and persuade them to seek other avenues of sustainability. It's not as daunting a task as most believe, just a bit of old fashioned elbow grease! Jared and Heather Fisher of Escape Adventures have worked many years to acquire this outstanding honor. Their mission is simple: Support human power and the natural environment. Give back to the earth for the boundless free services it awards us. The Fishers differentiate themselves from other outfitters in many ways. · Grow their own organic garden & they feed its fare to guests on tour · Collect used kitchen vegetable grease from local restaurants to fuel tour vans (80% less emissions) · Recycle 90% of waste; tires, bottles, paper, plastic, glass- on tour & at shops · Provide public recycling bins · Installed solar panels at their home & shops · Awarded, "Certificate of Environmental Stewardship," by Rocky Mountain Power, for purchasing 30,000 kilowatt hours of renewable wind energy · Offer all employees $5/day to ride to work rather than drive · Try to not buy products from China, the trail of oil from China to the US can be seen from space! · Use only recycled products and buy merchandise with little or no packaging Third party auditing by organizations like Sustainable Travel International, which has over 1200 companies adhering to their uber-strict guidelines worldwide, will hold the key to knowing whether a touring company, or any company for that matter, is truly green. Escape Adventures has received a four-star rating, with one star left to acquire...a five-star rating is almost unattainable, so as to give companies something to strive for. If it were easy, everyone would have one. STI ratings should be as prevalent and necessary as those A, B or C ratings you see in the window of your favorite restaurant. For more information on Sustainable Travel International, please visit http://www.sustainabletravelinternational.org. For more information about Escape Adventures and Las Vegas Cyclery please visit www.escapeadventures.com or call toll free 800.596.2953 Alicia Surgeoner PR & Marketing Director Escape Adventures 702.596.2953 O 702.838.6968 F Alicia@escapeadventures.com www.escapeadventures.com "Travel the world, save the planet."
Reply to this comment
Powered by Jive Software
advertisement
  • About Green Tech

  • Innovation in energy and environmental technologies is long overdue. But it's here now--and growing fast. Touching on everything from water to wind turbines, CNET News.com's Martin LaMonica and other CNET writers serve up fresh green tech news and commentary.

Add this feed to your online news reader
Google
Yahoo
MSN

Most popular stories

  1. Photos: Army designates year's best inventions

  2. Photos: Cracking Open the Apple Macintosh Classic

  3. Photos: Top 10 reviews of the week

  4. Photos: Top 10 newly discovered species

  5. Source: Protective order will keep Viacom out of sensitive YouTube user data

Latest tech news headlines

Featured blogs

Beyond Binary by Ina Fried

Coop's Corner by Charles Cooper

Defense in Depth by Robert Vamosi

Geek Gestalt by Daniel Terdiman

One More Thing by Tom Krazit

Outside the Lines by Dan Farber

The Iconoclast by Declan McCullagh

The Social by Caroline McCarthy

Underexposed by Stephen Shankland

advertisement
On MovieTome: SEX AND THE CITY clips are here!
Advanced
search
Advanced
search
Visit other CBS Interactive sites