May 9, 2008 11:57 AM PDT

Why Uncle Sam must stop subsidizing inefficient companies

From time to time, I'm going to open up this space to guest writers with an interesting point of view. This week, Gregory L. Rosston is taking a turn in the spotlight. Rosston is the deputy director of the Stanford Institute for Economic Policy Research and of the Public Policy program at Stanford University. He served as the deputy chief economist of the Federal Communications Commission from 1994 to 1997.

The Federal Communications Commission is about to continue its anticompetitive policy of protecting incumbent telecommunications providers at the expense of consumers. The FCC has one focus--making consumers better off by forcing suppliers to compete. Yet, nearly every recent FCC decision seems to promote incumbents instead of consumers. Next up is the FCC's proposal to cap universal service funding for new entrants, while maintaining excessive subsidies for incumbent telephone companies.

Ever look at the details on your telephone bill? It shows some, but not nearly all of the money you pay for inefficient "high-cost" subsidies to telephone companies. It's about 10 percent of your bill. That adds up to more than $4 billion per year to subsidize telephone service in certain locations. The costs of this system could grow substantially if Congress or the FCC votes to include more advanced services. The FCC has a chance to revamp the system to inject competition, or even better to eliminate completely the inefficiencies.

Why do we give a $4 billion gift to "rural" incumbent telephone companies? Because they have high costs--even they admit higher costs than their newer competitors. A normal market rewards more efficient providers. But this is the bizarro world of regulation. In this bizarro world, the incumbents are rewarded for their inefficiency. They keep the same subsidies even as they lose customers. Instead of encouraging more efficient competitors and penalizing less efficient competitors, regulators are set to cement in place a system that does the opposite, at the expense of consumers across the country.

High cost "universal service" programs are grossly inefficient because they tax the wrong things and the wrong people, and subsidize many who could easily afford service or who would pay for it themselves. No serious economic analysis shows otherwise.

But rural interests have political power out of proportion to their numbers. That's why taxpayers subsidize rich farm corporations and why urban telephone customers subsidize rural telephone customers, rich and poor alike. Even worse, low-income urban subscribers pay fees to universal service funds that benefit upper- and middle-income residents of suburbs and rural areas. A separate program offers subsidies to low-income consumers, but this program, which at least make distributional sense and is not at issue here, is only a small fraction of size of the high-cost fund.

The FCC has a problem--new entrants are taking customers away from incumbents. Since the new entrant gets a subsidy when it steals a customer but the incumbent never loses a subsidy, competition paradoxically increases the total subsidy.

The obvious solution to this "problem" is to end this mindless pork barrel. At the very least, the FCC should cap the total subsidy and divide the subsidy according to the proportion of rural customers each firm serves. Congressman Joe Barton just introduced a bill to do at least this. Instead of following that logic, the FCC is proposing to cap payments to the successful new entrants, but to maintain fully the payments to the incumbents who are losing customers. The Barton bill actually adds another potentially beneficial step--using "reverse auctions" to drive down the subsidy dollars in each area.

Far better than even the Barton bill would be for Congress and the FCC to declare the high-cost universal service program a success and close it down. The entire program could be capped this year and then phased out over the next five years. A gradual elimination of the program would allow firms to cope with the transition, but it would mean a real transition.

In five years most rural areas are likely to still have service from well-funded rural telephone companies--the cost of continuing to serve a customer is a small fraction of the cost of installing a high-cost telephone line to that customer, and most of those lines were installed years ago. In addition, wireless providers continue to expand their coverage areas, and satellite technology is already making Internet service available anywhere in the country. But these competitive alternatives are less likely to sprout and thrive if they have to compete with an unfairly subsidized provider.

Recent posts from Coop's Corner
Social graphs just wanna be free, but will they ever be?
Why old media is running scared of Google
This VC forecast scares the pants off of me
Another Twitter outage: Sound the alarms!
Biting the hand that feeds you: Cuban vs. Yahoo
Add a Comment (Log in or register) 16 comments (Page 1 of 2)
by MadLyb May 9, 2008 12:55 PM PDT
Hey Coop. How about allowing a measured rebuttal other than in this lousy Talkback mechanism from a rural consumer of telcom services? While, I have no love for Big Telcos, I think Greg is way offbase in how to deal with this problem.
Reply to this comment
by ivorycruncher May 9, 2008 1:38 PM PDT
No offense, but I don't think the supposed facts behind this problem were properly researched before being presented here. You state that rural telcos have high costs, but you fail to mention why. The keyword here is "rural." Rural phone companies tend to have high costs because they have to maintain equipment and lines and whatnot across a pretty good chunk of territory, and they don't get near the revenue per square mile (or however it's measured) that a company can get in town. A mile's worth of pipeline can bring services to probably at least a couple dozen households or businesses in a city, whereas a mile's worth out in the countryside might service only service 2 or 3 places. Rural access comes at a price, and such a price cannot always be blamed on an inefficient operation. Sometimes the very nature of the business itself is inefficient, and there's really no good way to solve that. Now if there's legitimate proof about rural telcos getting more subsidies than they should, or wasting money, or whatever, then that's one thing. Just don't assume that every government subsidy is bad, without knowing the reasons behind it. I know one thing's for sure. My parents would still be on dial-up out on their farm if it wasn't for those subsidies helping out their local phone company.
Reply to this comment View all 2 replies
by saintseminole May 9, 2008 1:39 PM PDT
Interesting how this column implies (and in one case says outright) that rural customers are "upper- and middle-income," reaping unfair benefits from poor urban people. In my experience (living in rural areas most of my life), people living in rural areas are MUCH poorer than people living in the suburbs and cities. That being said, I've never heard of telephone company subsidies. Thanks for bringing it to my attention. This is a travesty. If a business can't survive, it shouldn't. Just like the airlines or farmers (which take in much more subsidies than telecoms, I'm sure).
Reply to this comment View reply
by RuralPhoneGuy May 9, 2008 2:35 PM PDT
Here you go, MadLyb: Mr. Rosston favors selectively applied economic theory over real-world policy and practice. Since the 1930's the telecom industry has operated under a public policy objective of universal service, providing all Americans comparable access to communications services at comparable rates. In sparsely populated areas it just costs a lot more per customer to provide service. The level of success, though, has reached an essentially steady level of around 95%, a pretty impressive score for any broad public objective. Rural residents can afford reliable telephone service, while urban residents likewise benefit from the ability to call and be called by their rural friends and relatives. The recent explosion in total universal service support, paid by all telecom customers, has resulted from ill-advised policy supporting redundant wireless service with little or no showing of need for, or public benefit from, the additional dollars. In rural areas wireless service is typically supplemental to, and not a replacement for, existing wireline service. The huge recent increase in support has produced no comparable increase in the availability of reliable and affordable communications service. The simplistic "equal support rule" has assured that wireless carriers, with no demonstrated need, get increased support from consumers based on ? get this ? the costs of the wireline carriers. Talk about inefficient! Wireless service providers have racked up windfall profits through receipt of "equal support" without equal service requirements or equal public oversight. If we're looking for inefficiencies, let's start with re-examination of this regulatory bias that distorts market competition. Proposals for "reform" like those advocated by Mr. Rosston amount to regulatory bait & switch. Wireline providers have invested billions locally to meet a public purpose, made possible only through a pubic commitment to a continuing opportunity for cost recovery. Mr. Rosston would just tell them, "We're changing the rules after the game's been played. Sorry about that." The resulting abandonment of facilities, unemployment and default on federal financing obligations are factors that must be weighed against the narrow "efficiencies" he advocates. His "reverse auctions" for future support would guarantee only a race to the bottom, resulting in rural communications services on a level comparable to customer service available from the average wireless company: "Please hold for the next available dial tone." In fact, no one knows what it would cost for wireless providers in rural areas to meet "carrier of last resort" responsibilities, assuring reliable and affordable service to every customer in the area. Putting existing wireline providers out of business would eventually give us that information, but it isn't likely we'd find that an "efficient" process. The FCC should first eliminate the unnecessary and unfair "equal support rule," and broaden the base of universal service contribution to require even-handed contribution by all telecommunications technologies that benefit from use of the common network (VoIP, for example, is cheaper because it typically doesn't pay for its use of other carriers' facilities to complete calls.) The result of these two steps would be rapid return to a level of universal service support that was never perceived by customers as a problem, without imposing the risks and penalties inherent in Mr. Rosston's untested "remedies."
Reply to this comment
by RuralPhoneGuy May 9, 2008 2:40 PM PDT
Ivorycruncher: If it wasn't for those support mechanisms your parents wouldn't even have dialup. Or dial tone. Or "Hello, Central, get me Mabel at the drugstore." They wouldn't have service at all.
Reply to this comment
by MMC Racing May 9, 2008 3:01 PM PDT
Everyone always wants a hand out.. Shut down the program.
Reply to this comment
by gefitz May 9, 2008 3:48 PM PDT
Three words: Get in line. The bill that would limit farm subsidies to those farmers making LESS THAN $1.5 MILLION per year is just about to be vetoed. I'm moving. I'm tired of carrying the load. At least in other countries everyone is equally gouged by their government.
Reply to this comment
by vanbrua May 9, 2008 4:02 PM PDT
This is one of the best stories I have read form CNET in a long time. It wasn't a press release, it wasn't a rumor about Apple, and it went against what most people think is true. If only the comment system allowed paragraph breaks.
Reply to this comment
by charlie cooper May 9, 2008 4:23 PM PDT
hi madlyb, drop me a private note at charles.cooper@cnet.com and let's discuss further
Reply to this comment
by aka_tripleB May 9, 2008 9:45 PM PDT
I would like to note that if it weren't for the subsidies for the telephone systems, there would be virtually no competition, and we do know where that lead the last time there was no competition. Besides, those "efficient" telephony systems require broadband connections, which is fine in urban areas where you have a choice of cable or fiber optic connections (you can't have the choice of DSL if you do away with those copper lines). With that requirement for "efficient" phone service, that service is not available for most rural areas. The only broadband that this demographic has for an option is satelite internet. That, however, is not sufficient for "efficient" phone service. The only viable options are traditional phone service and mobile phone service. Given that mobile phone services can range from $0.25 per minute to $99 for unlimited use. It's hard to justify those prices when you look at service areas for states that are "rural." For those of you that live on the east or west coast, lucky you. But some of us, can't justify the price when traditional phone service ranges from $10 to $40 for unlimited local calls and whether or not you want unlimited long distance.
Reply to this comment View reply
1 | 2 | Next 10 Comments >>
Powered by Jive Software
advertisement
  • About Coop's Corner

  • Charles Cooper has covered technology and business for over 25 years. A graduate of Queens College and Columbia University, Cooper began his career in journalism at the Associated Press before moving to technology coverage. Over the years, he has worked at Computer & Software News, Computer Shopper, PC Week, ZDNet News and now, CNET News.com. He received the Excellence in Journalism award from the Northern California branch of the Society for Professional Journalists for column writing.

Add this feed to your online news reader
Google
Yahoo
MSN

Most popular stories

  1. Images: Microsoft telescope puts universe on your desktop

  2. Photos: Cracking open the Atari 2600

  3. This VC forecast scares the pants off of me

  4. End of Intel, AMD duopoly near? Via readies Isaiah chip

  5. Photos: Microsoft previews 2008 Xbox games

Latest tech news headlines

Featured blogs

Beyond Binary by Ina Fried

Defense in Depth by Robert Vamosi

Geek Gestalt by Daniel Terdiman

Green Tech

One More Thing by Tom Krazit

Outside the Lines by Dan Farber

The Iconoclast by Declan McCullagh

The Social by Caroline McCarthy

Underexposed by Stephen Shankland

Resource center from News.com sponsors

advertisement
On MovieTome: SEX AND THE CITY clips are here!
Advanced
search
Advanced
search
Visit other CNET Networks sites: