January 6, 2008 11:32 AM PST

Toshiba 'disappointed' over Warner Bros. decision

LAS VEGAS--"Disappointed" probably isn't a strong enough word to describe when a major focus of your business plan and the highlight of your Consumer Electronics Show pitch is derailed two days before by one of your former partners.

As the most prominent backer of the HD DVD high-definition video format, Toshiba's press conference at CES this morning drew a lot of interest among the tech press, mostly out of morbid curiosity. What could it say after Warner Bros. announced Friday it would exclusively back rival Blu-ray, after the studio had played it neutral up until now?

Toshiba didn't waste any time addressing the 800-pound gorilla in the room. President and chief executive of Toshiba America's consumer division, Akio Ozaka, took the stage to lament the studio's announcement despite strong sales of HD DVD players in the last quarter of 2007.

"Unit sales of HD DVD in Q4 were the strongest yet. Therefore we were surprised by Warner Bros. announcement that it plans to abandon HD DVD later this year," said Ozaka. "We were particularly disappointed this decision was made in spite of the momentum HD DVD has gained in this market."

Toshiba vice president of marketing for digital audio and video products Jodi Salley was even more somber.

"As you can imagine, this is a tough day for me," she said as she took the stage. "I fully expected to come here this morning to share with you the successes of the last year of HD DVD, (but) the events of the last few days have shifted the focus of my comments."

Instead of announcing a fourth-generation HD DVD player as expected prior to Warner Bros. announcement on Friday, Toshiba took the opportunity to simply reaffirm its faith in the format, and point out features like Web connectivity and the presence of Ethernet ports on every player, which Blu-ray does not have.

"It is difficult to read pundits declaring HD DVD dead...but we've been declared dead before," Sally said.

Despite that sense of optimism, she didn't offer any details on what Toshiba's next move will be.

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Add a Comment (Log in or register) 120 comments (Showing first 20 comments)
DOJ Needs to investigate the format war
by ballssalty January 6, 2008 1:15 PM PST
It's clearly obvious that Sony or other studios backing Blu-Ray paid WB a boatload of money to abandon HD-DVD just as Toshiba probably paid Paramount a boatload. The DOJ needs to investigate Sony and Toshiba as well as the major studios over how this whole thing has played out and there is most likely collusion going on here.
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DOJ Needs to investigate the format war
by ballssalty January 6, 2008 1:15 PM PST
It's clearly obvious that Sony or other studios backing Blu-Ray paid WB a boatload of money to abandon HD-DVD just as Toshiba probably paid Paramount a boatload. The DOJ needs to investigate Sony and Toshiba as well as the major studios over how this whole thing has played out and there is most likely collusion going on here.
Reply to this comment View all 4 replies
In their shoes
by HIPAR January 6, 2008 2:17 PM PST
Wow .. just imagine you had to stand up there and present for Toshiba.

Sure glad I'm not the one who put on the striped jacket, straw hat and taped my cane doing the song and dance.

--- CHAS
Reply to this comment
In their shoes
by HIPAR January 6, 2008 2:17 PM PST
Wow .. just imagine you had to stand up there and present for Toshiba.

Sure glad I'm not the one who put on the striped jacket, straw hat and taped my cane doing the song and dance.

--- CHAS
Reply to this comment
Did you even read what I wrote?
by ballssalty January 6, 2008 2:22 PM PST
Collusion is against the law. All the movie studios are supposed to be in competition with themselves. If it's found that ANY of the movie studios that backed Blu-Ray paid WB to ditch HD-DVD that would be COLLUSION and ILLEGAL.
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Did you even read what I wrote?
by ballssalty January 6, 2008 2:22 PM PST
Collusion is against the law. All the movie studios are supposed to be in competition with themselves. If it's found that ANY of the movie studios that backed Blu-Ray paid WB to ditch HD-DVD that would be COLLUSION and ILLEGAL.
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More of the same . . .
by keoki323 January 6, 2008 2:32 PM PST
Given the similarities in product, I'd think the lower price point would win over the average customer. Here we have a situation where content providers are backing a distribution system / product that earns them more money. In the end the customer loses initially. I say initially because competition will eventually bring price points down, but the intial profit will be a lot more than if they went with HD DVD. What I can't understand is why the average joe went with the higher cost Blu-ray in the first place. Sony obviously did a great sell job.
Reply to this comment
More of the same . . .
by keoki323 January 6, 2008 2:32 PM PST
Given the similarities in product, I'd think the lower price point would win over the average customer. Here we have a situation where content providers are backing a distribution system / product that earns them more money. In the end the customer loses initially. I say initially because competition will eventually bring price points down, but the intial profit will be a lot more than if they went with HD DVD. What I can't understand is why the average joe went with the higher cost Blu-ray in the first place. Sony obviously did a great sell job.
Reply to this comment
I'm disappointed, too.
by tdagman January 6, 2008 3:08 PM PST
I see a lot of Toshiba/Sony Fanboys flaming about this topic, but I can't really understand why. I've seen both formats, and I can hardly tell a difference from my upconvert player - maybe I'm just not an afficionodo - I don't know.

Until they stop making regular DVD's, I'll keep living in the past - where it's a lot cheaper.
Reply to this comment
I'm disappointed, too.
by tdagman January 6, 2008 3:08 PM PST
I see a lot of Toshiba/Sony Fanboys flaming about this topic, but I can't really understand why. I've seen both formats, and I can hardly tell a difference from my upconvert player - maybe I'm just not an afficionodo - I don't know.

Until they stop making regular DVD's, I'll keep living in the past - where it's a lot cheaper.
Reply to this comment
Journos? Pah!!
by seo2seo January 6, 2008 3:41 PM PST
And, of course, of all the journos sipping the free booze and tucking into delicately-cut sarnis, not one - NOT ONE - challenged them on the stupidity of the clone wars?

Who pays these people?
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Journos? Pah!!
by seo2seo January 6, 2008 3:41 PM PST
And, of course, of all the journos sipping the free booze and tucking into delicately-cut sarnis, not one - NOT ONE - challenged them on the stupidity of the clone wars?

Who pays these people?
Reply to this comment View reply
To counter Blu Ray....
by gerrrg January 6, 2008 3:58 PM PST
The boys and girls at Toshiba should have opened up the format to the manufacturers in Taiwan and China from the beginning.

1. They need to attack Blu Ray by jumping onboard the dual-format player, and NOW.

2. They need to offer a rebate system so that older HD-DVD players can upgrade for a lower cost than the retail price.

3. They need to offer a year-long price advantage to their disks to make it only 125% above the cost of a standard DVD.

4. They need to open up the entire library of movies and push those movies in the new HD-DVD format for $10 each, in $50 bundles.

Now, HD-DVD's war is not just with Blu Ray, but with the standard DVD. They need to convert us DVD people over to HD-DVD and not wait until Blu Ray becomes the defacto standard.
Reply to this comment View all 2 replies
To counter Blu Ray....
by gerrrg January 6, 2008 3:58 PM PST
The boys and girls at Toshiba should have opened up the format to the manufacturers in Taiwan and China from the beginning.

1. They need to attack Blu Ray by jumping onboard the dual-format player, and NOW.

2. They need to offer a rebate system so that older HD-DVD players can upgrade for a lower cost than the retail price.

3. They need to offer a year-long price advantage to their disks to make it only 125% above the cost of a standard DVD.

4. They need to open up the entire library of movies and push those movies in the new HD-DVD format for $10 each, in $50 bundles.

Now, HD-DVD's war is not just with Blu Ray, but with the standard DVD. They need to convert us DVD people over to HD-DVD and not wait until Blu Ray becomes the defacto standard.
Reply to this comment View all 2 replies
Toshiba will win if
by Jamie_Foster January 6, 2008 6:08 PM PST
They drop royalty payments on HD-DVD technology. This is what happened with the Cassette (Philips), VHS (JVC) etc.
I think Sony and Toshiba have been foolish. Their technologies are in competition with each, but more importantly DVD. That is not to mention downloads, IPTV, on-demand, and the PVR/DVR.
The only solution to this mess is that the Koreans step in and Samsung and LG clean up with combo-players.
However, Sony as a company is now doomed. Nothing can save its moribound consumer electronics division. They were dethroned by Samsung about 5 years ago. The beginning of the end for them was almost 20 years ago when they decided to buy a record company and a film studio.
Also if you look at the Video Games business. They had a stranglehold on the fifth generation with the Playstation. A stranglehold on the sixth generation with the Playastation 2. In the current seventh generation they have been eclipsed by the Xbox360 and Wii. The PSP is now redundant while the DS is very strong. How strong is the VAIO PC business? Also they just sold the Semi-Conductor business to Toshiba.
We don't even need to mention the failed mobile phone venture with Ericsson or the comatose MP3 Player business. Or the failed connect.com service.
In fact the former King of the CRT world is only still in the TV business because of the s-lcd Ltd venture run by archrival Samsung in Korea.
Sony has no future. Sony is in a desparate state and although I'm an Englishman, they have totally imcompenent and arrogant management in the shape of Stringer and Harrison.
Maybe if they got rid of SonyBMG, sold Sony Pictures, sold the insurance and credit card businesses in Japan and fixed their rotten CE business....
Reply to this comment View reply
Toshiba will win if
by Jamie_Foster January 6, 2008 6:08 PM PST
They drop royalty payments on HD-DVD technology. This is what happened with the Cassette (Philips), VHS (JVC) etc.
I think Sony and Toshiba have been foolish. Their technologies are in competition with each, but more importantly DVD. That is not to mention downloads, IPTV, on-demand, and the PVR/DVR.
The only solution to this mess is that the Koreans step in and Samsung and LG clean up with combo-players.
However, Sony as a company is now doomed. Nothing can save its moribound consumer electronics division. They were dethroned by Samsung about 5 years ago. The beginning of the end for them was almost 20 years ago when they decided to buy a record company and a film studio.
Also if you look at the Video Games business. They had a stranglehold on the fifth generation with the Playstation. A stranglehold on the sixth generation with the Playastation 2. In the current seventh generation they have been eclipsed by the Xbox360 and Wii. The PSP is now redundant while the DS is very strong. How strong is the VAIO PC business? Also they just sold the Semi-Conductor business to Toshiba.
We don't even need to mention the failed mobile phone venture with Ericsson or the comatose MP3 Player business. Or the failed connect.com service.
In fact the former King of the CRT world is only still in the TV business because of the s-lcd Ltd venture run by archrival Samsung in Korea.
Sony has no future. Sony is in a desparate state and although I'm an Englishman, they have totally imcompenent and arrogant management in the shape of Stringer and Harrison.
Maybe if they got rid of SonyBMG, sold Sony Pictures, sold the insurance and credit card businesses in Japan and fixed their rotten CE business....
Reply to this comment View reply
HA HA HA....
by QuietStormX January 6, 2008 9:27 PM PST
I told you so..... Blu-ray all the way. Disc storage capacity is the "REASON" Storage and Recording. Even your local news is upgrading to HD with Sony's XDCAM HD PDW-F355 and dual-layer discs. You can store all that online info on your own disc. (4 Hours +) and rewrite...
Reply to this comment
HA HA HA....
by QuietStormX January 6, 2008 9:27 PM PST
I told you so..... Blu-ray all the way. Disc storage capacity is the "REASON" Storage and Recording. Even your local news is upgrading to HD with Sony's XDCAM HD PDW-F355 and dual-layer discs. You can store all that online info on your own disc. (4 Hours +) and rewrite...
Reply to this comment
I'm disappointed in Warner too
by ericnn24 January 6, 2008 10:36 PM PST
...having just bought an HD DVD player during the holiday, then a few weeks later this bomb is dropped.

I don't understand if the market was growing, why they can't continue to support BOTH formats? Why are they forcing us to go to Blu-Ray?

I've never been more upset at a company...
Reply to this comment
I'm disappointed in Warner too
by ericnn24 January 6, 2008 10:36 PM PST
...having just bought an HD DVD player during the holiday, then a few weeks later this bomb is dropped.

I don't understand if the market was growing, why they can't continue to support BOTH formats? Why are they forcing us to go to Blu-Ray?

I've never been more upset at a company...
Reply to this comment
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