Lenovo bids an early adieu to IBM brand
If you haven't already, say goodbye to that little IBM sticker on your ThinkPad.
Turns out, Lenovo doesn't need the reputable computer brand to sell its notebooks and desktops anymore. Lenovo Chief Executive Bill Amelio said as much following the company's most recent earnings results, which was noted by E-Channel Line.
Now you see it, soon you won't: The IBM logo like the one on this ThinkPad will be no more.
(Credit: Lenovo)"By making substantial progress on all of our critical priorities over the past few quarters, we're now a stronger, healthier company," Amelio said. "One important sign of this progress is our decision to completely transition our Think products from the IBM brand to the Lenovo brand two years earlier than planned." Previously there had been a deal made that allowed Lenovo to use the IBM logo on ThinkPads and some desktops for several years. The Chinese PC maker purchased IBM's computer business in 2005 for $1.75 billion.
Lenovo is currently dueling with Taiwan's Acer for the mantle of third-largest PC vendor in the world. Both are trying to build brand-name recognition globally, but also here in the U.S.
Lenovo tripled its earnings in the most recent quarter to $105.26 million.
Under IBM, the PC Company continuously bled red ink until they finally sold it off. Now it's a profitable, money-making enterprise again. What the $#@&!* was Big Blue doing with PCCo. for twelve years!?
And Lenovo--those dirtbag scum--practically stole the PC Company from IBM and then they go "Thanks for everything; now beat it." Ungrateful jerks.
I swear, Sam Palmisano should take a good, close, hard look at how Lenovo turned the PC Company around. Because if IBM carries on the way they're carrying on, they're doomed.
The other problem was that the PC division was never able to develop strong brand for the PC's. Perhaps IBM should have kept the Thinkpads and sold off the PC brand. The laptops comprise most of Lenovo's sales in any case.
In the end the PC division was a distraction for IBM.
I purchased this product because of the IBM logo. IBM has status that is synonymous with price, quality and durability. The IBM emblem is a status symbol just like the grill on a Rolls Royce or the Mercedes Benz emblem. How many people would buy a Benz or Rolex if it didn?t come with the emblem---probably less than five percent?
Since they are no longer using the IBM logo then they should take it off their website. As it stands their advertising is completely deceptive and is nothing short of bait & switch. Lenovo is deceiving the consumer. It would take Lenovo's web designers no more than a few minutes to remove all the IBM logos off the lenovo sight.