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January 9, 2007 1:22 PM PST

The phone's numeric keypad, writ large. For the phone service, Apple is partnering with Cingular Wireless--see the small print at the top of the screen. On stage with Jobs, Cingular CEO Stan Sigman says the arrangment is not an MVNO deal (mobile virtual network operator, a la Virgin Mobile).

Credit: Declan McCullagh/CNET News.com

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